Don Ressler is an American entrepreneur who has started various successful startups such as Intelligent Beauty. He is Co-Founder and the Co-CEO of the company. He is also the CEO and President of another company called FitnessHeaven. Com, Inc.
Funding History of JustFab
JustFab is an online fashion retailer that was founded in March 2010. On 2012, JustFab received a funding of $76 million from four investors, namely Technology Crossover Ventures, Intelligent Beauty, Matrix Partners, and Rho Ventures. On September 2013, Shining Capital of Hong Kong joined the other four investors and raised a capital of $40 million.
In November of the same year, the company received an injection of $76 million. This funding took place after Don Ressler made business arrangements with Technology Crossover Ventures, Matrix Partners, and Intelligent Beauty. In December the same year, the company received another funding of $15 million.
On August 2014, JustFab received another $85 million capital injection from Technology Crossover Ventures, Matrix Partners, Passport Opportunity Fund, and Shining Capital. The company’s total capitalization now stands at $250 million. The company’s co-CEO, Adam Goldenberg refused to say the firm’s latest valuation. However, some other sources claim the company’s latest valuation is about $1 billion.
History of the Techstyle Group and Don Ressler’s Role
Don Ressler was the CEO and President of a company called FitnessHeaven Incorporation before co-founding the Intelligent Beauty Incorporation. In 2006, Goldenberg and Ressler co-founded an e-commerce forum called Intelligent Beauty.
Intelligent Beauty aimed at providing affordable high-end fashion to its clients and providing their members with a place to interact. The two investors hired reputable style designers to achieve their goals. This effort led to the start of JustFab. The firm’s business model involved supplying their online customers with goods worth $39.95 per month. The company’s package involved handbags, accessories, and shoes.
The company changed its name to Techstyle Group in 2016. Techstyle is the parent company to brands like ShoeDazzle, Fabkids, and Fabletics. To provide yoga and sports players with affordable, comfortable, and fashionable clothing, the two investors established Fabletics. The company has expanded to other countries such as the UK, Germany, and Canada under Don Ressler.
JustFab and Fabletics are All-Inclusive Brands
On August 2016, JustFab announced its expansion to cover extended sizes in its Ready-To-Wear collection. The collection is aimed at embracing women different sizes. The company provides on-trend fashions for different body sizes from XS to 3X, 24 to 34 and 16W to 24W. Don Ressler was asked about his response after JustFab decided to become an all-inclusive brand. He said the move is aimed at providing fashion that meets the needs of their customers.