OSI Group is a leading company in the supply of value-added proteins like sausages and beef patties. It is a mogul company with branches in over 17 countries in China, Europe and the United States. In total, the company has over 50 facilities and has won themselves contracts to supply reputable brands like Starbucks, Burger King, Subway, McDonald’s, Papa John’s and Saizeriya.
This multi-national company is headquartered in Aurora, Illinois. But even then, the company does not use a one size fits all strategy. Rather, the company tries to use a localized strategy, in order to fit in every community that they set up a facility in. In the year 2012 alone, the company expanded by opening over 7 branches globally. And this is not the first of the big growths recorded by OSI Group. The company has exponentially grown by using winner strategies.
One of the strategies that OSI utilizes is localization. The company does extensive research on rules and regulations of a certain country before they can establish a facility. This way, they are able to always be on the right side of the law. Also, they ensure that their products are in line with the culture and beliefs of the various communities where they have established themselves. Additionally, the company tweaks its products so that they are a perfect fit for the palates of the varying communities in which they operate.
Another strategy that is used by OSI group, to get ahead of their competitors, is great leadership. OSI Group is led by David McDonald OSI Group. This was the first company that he worked for, after completion of his studies in Iowa University, where he graduated with a degree in Animal Science.
When he first joined the company, McDonald did not immediately get a top position; rather he had to prove himself worthy of a promotion. And it came to happen, one promotion after another. Today he serves as the Chief Executive Officer of the company as well as the Chief Operations Officer.
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