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Posted by Tommy LeDeux on

Lori Senecal Departs From Her Role of CEO at CP&B At The Closing of 2017

In March of 2015, CP&B brought in a new CEO. Lori Senecal has made an impact in all businesses she has been affiliated with. The position she took in CP&B was a new role within the business. Before she took this role, Lori played as the President and the CEO for MDC Partners Network. To this day, she is still fulfilling that role.


CP&B Needed change to take place in order for the business to continue to prosper. The agency was able to become more flexible within the startup. One of the many things that Lori Senecal was able to help with was the acquisition of the American Airlines account in October of the year 2015. This account was previously held by the TM Advertising agency. The account had been held by this business for 25 years prior to switching to CP&B.


Lori has played a key role in bringing more leaders out within the company. The decisions that are being made by these leaders are what is helping the business to prosper further. When Lori decided to step down from her position at the end of 2017, the hope is that those leaders are going be better because of the teachings by Lori Senecal and associates.


According to GCReport, the 10 offices which are held by entrepreneurs are held by people who are passionate about creating and building more for the business. The regional leaders will share the responsibility and resources with the company in all of their regional offices. The strategic roles within the business for leaders and the lessons they were taught by Lori Senecal is going to be what makes each new leader more successful through the company.


Everyone in the advertising business knows the name Lori Senecal. She was brought into the business in March of 2015 and her whole tenure was played out from the beginning. She entered into the agency with the goal of departing once she fulfilled her role. Since Lori has signed with the company, she has not let one client down and has not lost one client since the beginning. This is a strategic goal that she tries to instill into all of her global leaders.



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Posted by Tommy LeDeux on

A New Wave in Model and Actor Representation is Happening at Nine9

The world of acting and modeling can be a tough one in today’s market. Stepping up to the plate and revolutionizing how actors/actresses and models are represented in the industry today is Anthony Toma, CEO and founder of Nine9 The UnAgency. Anthony brings his enthusiasm and passion for opening doors in people’s lives to the forefront of his duties every day.

The idea for Nine9 came to Toma while he was working within the grocery business. He had bought into a franchise based out of Orlando, Florida and was in the acting and modeling related sectors of business. While the franchise has plenty of investors, it unfortunately went under. Undeterred, Anthony went on to implement his ideas and strategies into his own company, Coral Reef Productions Inc., which now operates as Nine9.

He starts his day by tending to his children and then taking them to school, getting his brainwaves going by playing some rhythm games on the way. After the kids are set on their day he furthers his mental energy building by listening to business building or other motivational audio books as he travels to his office to begin making ideas come to life and read full article.

The key to his success is his ability to not only implement ideas but to listen to his clients. Listening and truly hearing are one of the keystones to any relationship with a client. Bringing ideas to life is a natural talent for Anthony. Starting with assembling the idea onto paper he then begins to poke holes in the idea, looking for any flaws or potentially unforeseen occurrences that may arise. Once a satisfactory idea has begun to take shape he presents it to his team to see what holes they can find and Nine9 of Twitter.

Nine9 is different from the rest of the competition as it brings forth new ideas and new strategies to make dreams come true. The format at Nine9 is to give the power to the models and actors themselves to enable better working opportunities to arise and what Nine9 knows.

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Posted by Tommy LeDeux on

The Success Story of Jose Henrique Borghi

José Henrique Borghi is one of Brazil’s best advertisers. He co-founded Mullen Lowe, one of Brazil’s most reputable advertising agencies and works there as the CEO of the company. He is known to have helped some of the biggets brands, in the country, to successfully market themselves both locally and internationally. Jose Henrique Borghi boasts of having worked with mogul brands including Unilever, Fiat, and Mitsubishi. And, you probably have seen and loved some of his most popular ads including The Mammals of Parmalat.

Jose Borghi graduated with a bachelor’s degree in advertising from Pontifical Catholic University. That was back in the year 1989. Straight out of college and he was employed by Standard Ogilvy. Standard Ogilvy is an international advertising firm. Working for this agency gave Borghi the experience that he needed to thrive in the industry.

When his tenure at Standard Ogilvy came to an end, Borghi worked for a number of companies before deciding to become an entrepreneur. He worked for some of the most reputable companies in Brazil including Leo Burnett, FCB, Talent and DM9. Leo Burnett was his last employer.

In the year 2002, he joined hands with his friend Errh Ray and together they began BorghiErh Creative Intelligence. At the time, they had no money and no bank or investor was interested in helping them. But, they were determined to prevail through it all. After years of growing the company,, in terms if clientele and employees, Borghi bought Errh Ray off.ButErrh Ray continued working in leadership positions of the company. Today, the company has changed names and is now known as Mullen Lowe. It is rated as the third leading advertising agency in Brazil and has won Borghi numerous awards within this industry.

Posted by Tommy LeDeux on

José Borghi knows the value of advertising to mobile devices

José Borghi is a highly regarded publicist located in Brasil. He is the CEO of the publicizing company, Mullen Lowe. Mass media is known to have a wide-ranging reach, often pulling in the attention of small and large companies, alike. For publishers, mass media is often thought of as being a great tool for getting your message across to a large number of people, in a short amount of time. Many, consider this to be a revolutionary method of reaching potential customers, as well as making people aware of your company, many of who might otherwise have never known of your brand. The common use of smart phones and mobile devices, make it far easier for companies to reach their audience.

In addition, digital advertisements that are delivered over the internet can contain embedded video and audio to better convey your message, by comparison to print. In Brasil, they noticed a 14 percent increase in returns on their investments for marketing of their businesses in 2015, by comparison to the prior year. José Borghi believes that digital advertising online will only continue to generate exceedingly large returns on marketing investments. José has gone as far as saying that returns may be as high as 10 billion dollars.

The United States, by comparison has a much more advanced online presence and during the very first half of the year 2015, over a 27 billion dollar return profit was achieved. This is a staggering rise of 20 percent, by comparison to the prior year. An Advertising Report concerning Internet Revenue believes this rise in returns is due to the use of marketing delivered specifically to mobile devices. José Borghi agrees with this assessment and noticed an increase in revenue of 51 percent for digital advertisements that were directed at mobile devices. for more.

Posted by Tommy LeDeux on

White Shark Media Is Poised For Success



White Shark Media is a digital marketing agency that gives clients online marketing solutions made specifically for those small and medium-sized businesses they serve. They have been acknowledged as one of the fastest growing digital agencies on the continent. That growth is a result of their reputation of creating cost-effective search marketing campaigns while simultaneously giving their customers exceptional service.



The agency has helped thousands of companies across the continent to grow their businesses by taking use of their online tactics and their array of proprietary marketing tools. One component of their success is tracking their customer’s marketing efforts. They use keyword tracking, Google Analytics integration and competitive intelligence to maintain being fully accountable for each and every client, at all times.



White Shark Media was founded in 2011 by 3 entrepreneurs with great experience in offline and online marketing. Their goal was to conquer the growing market by delivering a product and a service that was never seen before. The winning formula ended up being a combination of offshore and domestic presences with talented employee bases. They share everything they have learned with their clients and in turn the clients benefit from the agency’s concepts.



Their very first client is still with them to this day and as of now they have over 150 employees, in 3 different countries. They were invited to Google headquarters in 2012 in recognition of their rapid growth and were given a support team to leverage their growth. This collaboration resulted in White Shark Media being awarded the Google AdWords Premier SMB Partnership in 2014. This group is made up of hand-picked strategic partners that meet Google’s stringent eligibility requirements.



Microsoft has also recognized the agency, engaging in an alliance with them to become part of their very selective Bing Ads Authorized Reseller program.



White Shark Media is led by Gary Garth, the CEO and co-founder. He is responsible for guiding the company’s growth. He has over 15 years of experience in the industry. In White Shark Media’s early days, he worked as Chief of SEM and was responsible for ensuring the best work methods were communicated through the sales department’s market approach.



His experience came from being the Director of Agency Sales for the Danish division of Europe’s leading radio station. He developed the media agency program and ultimately tripled the advertising revenue over only five years.