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Flavio Maluf: A Top Brazilian Executive at the Helm of Eucatex

Eucatex Group is a company that started its operations in 1951. Its sheet manufacturing plant began operating in Salto, Brazil in the year 1954. Initially, this company mainly focused on producing liners and insulating material using eucalyptus as a raw material. At the time, the company sold its products locally to the civil construction market.

Over time, the company added paint to its product line and also expanded to countries outside Brazil. The company’s business developed rapidly, and by the end of the 80’s, it was exporting its products to more than 50 countries.

Today, Eucatex serves furniture manufacturers as well as other groups in the civil construction industry. In order to safeguard its source of raw material, the company has invested in several acres of land where it grows eucalyptus trees.

About Flavio Maluf, CEO of Eucatex

Flavio Maluf is one of the top businessmen in Brazil. He has two degrees; one in mechanical engineering (he received it from the University of Fundação Armando Alvares Penteado) and the other in trade and commerce (received it from New York University). Wikipedia shows that he is married to Jacqueline de Lourdes Torres Coutinho. They got married in 1986, and they have been blessed with three children. Their first born studied chemical engineering at a University in England, the second born (aged 19) is still in school studying business administration, and the last born is studying mechanical engineering in England.

Mr. Maluf began working at Eucatex in 1987. He worked in the trade department of the company for several years before being moved to the industrial division of the organization. In 1996, his uncle who was by then the CEO invited him to be an executive board member of the organization.

In 1997, Maluf was voted in as the president of Eucatex Group. Since then, he has devoted his time and energy to ensure that the company develops and sells new products. Additionally, he has modernized the company and changed its structure of management. All of his efforts have made Eucatex more profitable; in 2014 alone, the company reported a profit of R$ 10.7