A woman who calls herself Queen of the Unicorns has been seen on social media sites like Instagram with her freshly painted face, bright with color, and she seems to be taking the internet by a storm. Doe Deere is so much more than a pretty face however. Doe is a multi-successful business owner who understands the industry of beauty. Doe was names one of the Top Inspiring Female Entrepreneurs by a magazine named Self-Made. Doe seems to speak openly about everything from her personal thoughts to her makeup company Lime Crime. She talks about how she created the name to go with her ebay account many years ago and how she might have gave it more thought if the times were different.
Doe says that when she was getting started, back when the internet was young and the unicorns roamed the earth, no one thought about building a brand. As a child Doe said she was deeply into color and loved her paints and pencils. She also loved to use color with clothes and accessories and wear her mom’s makeup. She loves the fact that as an adult she is still able to do what she loves and have some fun even at work.
Doe Deere created Lime Crime Makeup to fill the void that has been in the makeup industry for years. Makeup wearers have been asking for more colors and the makeup company had made a choice to let those colorful requests go by the wayside. Doe Deere listened to what the makeup companies were not hearing and stated to develop colorful makeup that people loved. This is how Lime Crime was born. She used her favorite color, Lime and added something that rhymed, which happened to be the word crime. This is how Lime Crime got it’s name. Doe started to develop a few products and next she launched a full scale product line up that was selling like hot cakes.
Doe started the Lime Crime Makeup Company with a few hundred dollars and a dream. She had the idea and the drive. Both of these were what started her on the path to another successful business venture. Doe Deere understands what the makeup industry needed and wanted and her company gave it to them. As a result Lime Crime has an amazing, colorful product line that is alive and well. And to think, it was all created and brought to life by a female business person, how awesome.
Check out her website: http://www.doedeere.com/
And watch her at PHAMExpo