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Posted by Tommy LeDeux on

His Brand is Crisis

Reputation is everything. Businesses and individuals work hard to create a favorable reputation through their deeds and words. But no one is perfect and, in the age of the Google search, one false move can change a good reputation to a bad one in an instant. When that happens, Darius Fisher is the person that can help.

Fisher was recognized by PR Week in their Innovation 50 for 2015, a yearly list that highlights the top talent in digital marketing and public relations. He co-founded and is president of Status Labs, an online reputation management firm that specializes in digital marketing and online image management. Status Labs opened in Austin, Texas four years ago and since then has added offices in New York and São Paulo. Fisher and his team at Status Labs specialize in managing online image crises for their clients, which include executives, politicians and Fortune 500 companies. In addition, Fisher works with them to proactively manage their online presence.

Fisher’s ability to turn image problems into strengths is best illustrated by his own ability to overcome negative public relation issues. His previous company came under fire for offering Wikipedia edits that favored his clients, which violates their editing policy. More recently Fisher’s partner in Status Labs, Jordan French, resigned after controversy surrounding the demolition of an East Austin business. His ability to maintain a positive online presence despite such recent controversies is a testament to his skill and illustrates exactly the level of service he is able to offer clients.

Darius Fisher graduated with honors from Vanderbilt University and worked as a copywriter and political analyst before founding Status Labs. Fisher built partnerships with public figures and Fortune 500 companies, which enabled Status Labs to rise to prominence so quickly and become THE premier online reputation management firm. His expertise in digital presence and online reputation makes him one of the most sought after individuals in the field.