Whitney Wolfe is a shrewd entrepreneur. She is the founder of Bumble dating app. Wolfe used her experience in the industry to found the company, but with a twist. Bumble’s is the world’s first women-first dating app.
Months before founding Bumble, Wolfe knew she had the opportunity to make a name for herself. However, the dating up market was already crowded. She knew it would take a unique branding approach to curve a market segment for a new company in the field. After sessions of brainstorming, Wolfe noticed that no previous application had focused on giving women control in dating apps. To this end, she decided to use this game changing approach for her company. The success of this unique business strategy saw her being listed on Forbes’ Under 30 list. Notably, Whitney was a keynote speaker at Forbes Under 30’s annual summit, which was held in Boston.
In just three years, the company has become one of the most popular dating apps in the US and beyond. This growth has seen Match Group table an offer of $450 million for the women-first dating app. Wolfe’s commitment to growing the company to be the leader in the social networking industry saw her turn down the lucrative offer.
Wolfe notes that Bumble’s women-first branding and functionality separates it from the other dating apps in the industry. The entrepreneur notes that the application has given women the first ever space where they initiate conversations with their potential partners. According to the app’s features, when two heterosexual users match, the women can start chatting. This strategy has ensured that women are not pestered with messages from male users that they do not want to talk to.
As part of gearing to dominate the dating field, Wolfe has taken a competitive strategy against LinkedIn by launching Bumble Bizz, a Bumble add-on. This feature will enable the network’s users to create a professional profile, thus ensuring that they can secure business and job opportunities. This innovative add-on will make the app more than just a dating site because it shall be part of the user’s life even after one has found the special one.
Whitney Wolfe is the founder and CEO of Bumble, a women-first dating app. Over the years, the company has continued to expand its market presence by adding more features like Bumble BFF for making friends, and Bumble Bizz for creating a professional network. In the recent past, the company’s headquarters were moved to The Bowie, a 37-story building in Austin, Texas. Recently, Wolfe tied the knot in a lavish wedding in Italy.
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