The lip balm industry was a perfect place for innovation and growth. Chapstick was long-held as the king when it came to the lip balm industry. Chapstick brand was created a century ago, and it is still used in the same way to this day. The creators of Evolution Of Smooth wanted to be able to create a lip balm that was going to be used by women. They wanted it to be a lip balm that had the look, feel, and smell of a woman’s product.
In order to create a lip balm that was going to be made for women, EOS decided to ask women about what type of product that they wanted. The creators of EOS wanted to make a lip balm that was distinguishable in the arena. The wanted their lip balm to be a part of a woman’s beauty regime. EOS found out what type of shape and feel would be best for a woman. They wanted the lip balm application process to be fun and enjoyable. EOS lip balm comes in a soft round package that helps to engage a woman’s five senses. The lip balms provided by EOS are all about $3 on Walmart and Target, so the price point is excellent. Apart from the shape, size, and price, EOS is made with all organic ingredients.
EOS was able to create an emotional connection to its product, and that is how they were able to dominate over a giant like Chapstick. EOS was able to land their product in well known pharmacies, and they also were able to market their product with many of the fashion female bloggers. A combination of media presence, a great product, and amazing marketing techniques helped EOS to rise to the top as the nation’s largest distributor of women’s lip balms.