Ah, 2014. The year where one’s success can be considered by some directly proportionate to the umber one has on social media. For anyone who functions under this mentality, it was a sad day on December 18th when the popular photo sharing application made good on its promise and deleted millions of fake spam accounts.
The act, which has been dubbed the “Instagram Rapture”, has left many popular users and low-grade celebrities who depend on the app for publicity reeling. Rapper Tyga went from 5.5 million to 2.2 million followers, while another rapper Ma$e, just deleted his account altogether when he went from 1.6 million followers to about 100,000.
Dr. Rod Rohrich says that some users who are most upset by the act have been accused by others of purchasing fake followers to increase their numbers and popularity. Some have even resorted to outright begging Instagram to reinstate the spam accounts for the sole purpose of having a large number of followers displayed on their page.
It’s a sad fact that in today’s society, people care more about a number on a screen than actually interacting with other human beings, and that some depend so heavily on the sheer number of those giving them attention that they don’t even care whether or not it’s genuine, or even real attention at all.
Hopefully the account continue to drop, and return to the app to its former glory and purpose: sharing pictures with people – actual people – around the world, and linking us all together through a mutual desire to show the world from our perspective.