You don’t need to look far to see how the success of Desiree Perez has worked out. She has managed to make herself and her brand one of the most popular and well liked in the music industry. We can now look at Roc Nation and realize what she is capable of. She has helped Jay Z produce millions of dollars and penetrate markets around the world. Now, she wants to help him maintain that growth and reach new areas of development. It isn’t going to be an easy ride but she knows how to handle things better than anyone else.
She wants to give Roc Nation the focus it needs to grow beyond the streaming age. We’ve seen some incredible growth with the rise of streaming apps and we now know the music industry needs to change how it operates in order to remain successful in this new age. Fortunately her strategies have helped Roc Nation develop what it needs to succeed and survive. Perez has worked with Jay Z for more than 20 years and she knows how to survive in this business. She’s taken her strategies and successfully applied them to many different areas without a problem.
Desiree Perez has certainly set out to give Roc Nation new life. It’s been amazing for the time that she’s worked with Jay Z, but she wants so much more than there is now. She wants to create a brand that will last through the years and give us something that we haven’t seen before. She’s willing to work as hard as she needs to give that to Roc Nation. Her work has certainly paid off and we can look everywhere for obvious examples of that success. Now, we just have to wait to see what she is going to do next.
Source of the article : http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/