Before we delve into the tips on how you can look after your online reputation, we want you to be familiar with what an online reputation is and why it is important. The online reputation is the persona your company exemplifies on the web. It is the image people see and what they associate that image with that forms the online reputation of a brand or firm. The online Reputation Defender review is critical because it can directly impact sales. The online reputation of a company is even said to have intrinsic value. It is estimated that the reputation of a firm is valued at about four or five percent of the company’s total yearly sales. A majority of executives also say that the overall reputation of a firm depends heavily on the company’s online reputation.
One of the easiest ways to stay on top of your reputation is to blog and be up to date on social media accounts. Blogging lets you promote your brand while at the same time creating a positive image of your firm on the web. Social media avenues like Facebook and Twitter are a great way to interact with customers and get a following of potential customers.
Another tip is to have an employee or several employees depending on the size of your firm dedicate to monitoring the online reputation of your business. You can simply put someone in the marketing, communications or public relations department in charge of this. Depending on the volume of the reviews and coverage you get online, this task can take a few hours a week to being a full time position. If you are a sole proprietorship then you should try and take out time everyday or every couple of days to check the status of your online reputation.
The last tip is to be proactive when it comes to protecting your online reputation. Don’t wait for a negative attack or review to appear online to build up a positive presence on the web. Build up a presence ahead of time that highlights your business. One way of building up a positive reputation is to create a positive image and profile pages of top executives who represent your company and are the face of it. You should also encourage employees of the company to behave responsibly on the web.