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A Brief Look at the Rise of Lip Balm Upstart EOS and How it Surpassed Chapstick

For numerous years, purchasing lip balm had to do with scrolling the supermarket or drugstore aisles for a little tube of Chapstick which is cylindrical in shape. The sticks seemed clinical and were complete with a list of ingredients on the pack. Additionally, if you desired something less typical, you could go for the mint or cherry flavor instead of the tasteless version.

But some years, a lip balm which was pastel colored known as EOS started cropping up all around. They filled up all the shelf space at Target, Walgreens, and Walmart. Allure and Cosmo beauty editors could not get enough of it, and they kept talking about flavors like grapefruit and honeydew. Then famous stars like Kim Kardashian, Miley Crus among others were seen bringing out EOS balls out of their makeup bags.

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Produced by EOS, which is the acronym for the full name of the company known as Evolution of Smooth are spread all over fashion and beauty magazines. But the organization’s founders have not said anything about their strategy for business until recently. This was done in an interview they had exclusively with Fast Company, and there they made a report of how they build a company worth $250 million which based on research and consulting firm known as Kline has attained the position of the second best selling balm in all of the country. They come in after Outspace’s Chapstick and Blistex as well as Burt’s Bees, which have been in circulation for a longer period. Mesmerize with the latest trend and watch for more.

According to the research made by Klaine, EOS has urged growth in the category for oral careĀ singlehandedly. Currently, their sales is more than one unit weekly and the prospect for the future looks appealing since the market for global lip care has been estimated to rise steadily to $2 billion by the year 2020, which is as a result of the increased demand for organic and natural product which is the speciality of EOS.

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