In the fifteen years since Google introduced their AdWords program, it has become the best way online for small businesses to promote themselves and grow their businesses in a profitable way.
But AdWords is not simple and easy. It’s not like the traditional Yellow Pages where you paid an ad salesperson once a year, and they designed your ad whether you wanted a 1/8 page slot or a full spread of 2 pages. Then you forgot about it for a year. What’s worse, you didn’t really know if the ad was profitable or not. If you remained in business, you just kept paying.
Radio, newspaper and late-night television ads weren’t much better. If you promoted a sale and lots of people showed up, you figured they came from the radio and TV ads. If you used coupons, you get some sense of how well your ads were working, but chances are you didn’t count them up consistently.
With AdWords, you can tell exactly who came to your website from your online ads, and how much they cost you. You can test ad copy. You can test whether certain websites send you customers or not.
The trouble is, AdWords is time-consuming. Not many small business owners have the time to spend watching it every day. Nor do they have the expertise to write their ads or have graphics made. They don’t know how to do A/B testing. They don’t know or keep up with what AdWords requires their landing pages to be like. Just as they do with their free search results, Google keeps changing the rules about what’s allowed and what is not. Formats change. The cost goes up with competition. Good ads get “tired” so their Click Through Rates go down.
That’s why you need White Shark Media. Managing Google AdWords campaigns is a professional skill.
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