Fascinatingly Fabletics has beaten the odds in the online athletic wear business. Amazon mostly dominates the business of online fashion sales. They sell about 20% of all online fashion sales currently. Fabletics has achieved success in the online fashion sales world with an excellent plan.
1.) Showroom and Online Business Combination
Fabletics is one of the few brands who have begun to combine showroom and online business. They have recently begun to incorporate this into their business plan by opening a few brick and mortar stores throughout the country. This allows customers to view the clothing in person. They additionally hire people in the area, which allows communities to embrace the brand even more.
2.) Global Data and User Preference Data
The Fabletics brand uses a combination of user preference data and global data to get an idea of what consumers want. They create products that most people desire. Then they also allow consumers to take a personal preference quiz to get results of what they prefer shown to them predominantly. This allows consumers to have a personalized experience and a trend shopping experience. Consumers often like to get clothing they like the most with a few new trends thrown in once in a while. This is an even more personalized attempt than having a sales associate try to help you out when you aren’t sure what to buy or are overwhelmed by the amount of clothing in a store.
The biggest thing of the Fabletics brand -and indeed the same goes for Amazon- is that the online marketplace allows people to access the products they want whenever they have internet access. This allows full accessibility for consumers. They can shop in the brick and mortar stores or go online to find what they want. The other good thing about this concept is the consumers who shop in the brick and mortar stores and can’t find their size are able to immediately go online on their smartphone while in the store to order their size. Or they can go home and order the product from their tablet or computer.
The Fabletics website is located at: ‘www.fabletics.com’. The next time you need some new workout wear for your running, gym activity, or yoga you should check out the Fabletics latest clothing options. Keep in mind that you can shop as a guest shopper or start a VIP Fabletics membership to get a reduced price for outfits.